How to Improve SEO and Google Rank: A Step-by-Step Guide
SEO continues to pick up interest as business owners want to know how to maximize their Google rank for their company’s website. SEO is an important part of Google rank…
It takes a well-defined process to design successful websites faster and more efficiently. Begin by defining a clear vision and identifying broad and specific goals for the organization. Every element…
12 Tips for a Monthly Touchpoint Performance Review
Monthly touchpoints are part of a continuous performance review conversation model. Regular meetings with feedback lead to greater alignment, accountability and healthy culture. It's a tactical approach to move your…
4 Ways to Build Your Brand on Instagram Instagram for many businesses and organizations is becoming a pivotal method in advertising to consumers and clients. What started as a regular…
There's a lot of talk about keywords today and how they affect SEO (search engine optimization). For business leaders, it may seem overwhelming or simply the last thing you or…
3 Lessons Learned: Balancing Regret with Gratitude
The Family Business I grew up in a commercial printing company family in Louisville, Kentucky. My great uncle, Ronald Reed, who was like a grandfather to me, was one of…
SEM and SEO: What's the Difference? As a business owner, you've likely heard the terms Search Engine Marketing (SEM) or Search Engine Optimization (SEO). However, unless you have a strong…
Brand Guidelines: A Tool for Stronger Brand Recognition
Brand Guidelines: A Tool for Stronger Brand Recognition Looking ahead to 2021, as business owners, it's time to identify actionable goals. From a marketing standpoint, what is going to point…
Leaders — Keeping unity in the midst of little change, little opposition and with the same people can be challenging. However, keeping unity in the midst of constant change, great…
Leadership is tough. It takes constant attention. Four areas of leadership that are often neglected by leaders are: shifting the culture, keeping the motivation moving forward, establishing default settings, and…
10 Leadership Lessons Learned in the First 5 Years
10 Leadership Lessons Learned in the First 5 Years I’ve been the Lead Pastor at Chapel Pointe and living in Michigan for 5 years now. There has been a lot…
How to Draw Lines of Conviction for Strong Leadership
How to Draw Lines of Conviction for Strong Leadership As a leader, we are faced with decisions ALL. DAY. LONG. We can make black and white decisions that empower and…
Church Vision Vision statements are critical for organizations in order to be a driving force. It provides a common language and purpose. In the summer of 2014, the leadership of…
We’ve all heard the phrase “sticks and stones can break my bones but words can never hurt me”. However, that statement is far from the truth. We’ve all felt the…
What Are You Feeding Your Employees To Allow For Growth?
Here's a fun fact. Bananas are curved because of an interesting word called geotropism. Geotropism is the growth of plants in response to the force of gravity. For instance, roots…
