Instagram TipsMarketing
May 7, 2021

Four Ways to Build Your Brand on Instagram

Four Ways to Build Your Brand on Instagram Instagram for many businesses and organizations is becoming a pivotal method in advertising to consumers and clients. What started as a regular…
Using keywords for SEOMarketing
March 30, 2021

How to Optimize Using Keywords for SEO

There's a lot of talk about keywords today and how they affect SEO (search engine optimization). For business leaders, it may seem overwhelming or simply the last thing you or…
Marketing
February 13, 2021

3 Lessons Learned: Balancing Regret with Gratitude

The Family Business I grew up in a commercial printing company family in Louisville, Kentucky. My great uncle, Ronald Reed, who was like a grandfather to me, was one of…
Marketing
January 27, 2021

SEM and SEO: What’s the Difference?

SEM and SEO: What's the Difference? As a business owner, you've likely heard the terms Search Engine Marketing (SEM) or Search Engine Optimization (SEO). However, unless you have a strong…
Brand Guidelines: A Tool for Stronger Brand RecognitionMarketing
January 2, 2021

Brand Guidelines: A Tool for Stronger Brand Recognition

Brand Guidelines: A Tool for Stronger Brand Recognition Looking ahead to 2021, as business owners, it's time to identify actionable goals. From a marketing standpoint, what is going to point…
Leadership
November 12, 2020

The Power of Unity

Leaders — Keeping unity in the midst of little change, little opposition and with the same people can be challenging. However, keeping unity in the midst of constant change, great…
Leadership
November 1, 2020

Four Often Neglected Practices of Most Leaders

Leadership is tough. It takes constant attention. Four areas of leadership that are often neglected by leaders are: shifting the culture, keeping the motivation moving forward, establishing default settings, and…
Leadership
September 6, 2019

10 Leadership Lessons Learned in the First 5 Years

10 Leadership Lessons Learned in the First 5 Years I’ve been the Lead Pastor at Chapel Pointe and living in Michigan for 5 years now. There has been a lot…
Leadership
March 26, 2019

How to Draw Lines of Conviction for Strong Leadership

How to Draw Lines of Conviction for Strong Leadership As a leader, we are faced with decisions ALL. DAY. LONG. We can make black and white decisions that empower and…
Leadership
February 14, 2019

Church Vision

Church Vision Vision statements are critical for organizations in order to be a driving force. It provides a common language and purpose. In the summer of 2014, the leadership of…
Leadership
January 15, 2019

How to Take a Huge Step Toward Greater Influence

We’ve all heard the phrase “sticks and stones can break my bones but words can never hurt me”.  However, that statement is far from the truth. We’ve all felt the…
Teamwork and culture developmentLeadership
April 24, 2018

What Are You Feeding Your Employees To Allow For Growth?

Here's a fun fact. Bananas are curved because of an interesting word called geotropism. Geotropism is the growth of plants in response to the force of gravity. For instance, roots…