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Business and Marketing Consulting to Help Organizations Grow

The Story of VSI Leadership

The story of VSI Leadership is unique and comes from our history and experience. It comes from our faith-filled journey where we learned much along the way.

We now use those experiences to help others through business consulting and digital marketing using creative media to help organizations grow.

We love partnering with good people striving for great things. Listening and understanding, coming alongside you to develop a strategic roadmap to help your business grow.

– Joel and Melissa Wayne, Owners

“We are so happy having VSI Leadership by our side as we have navigated change and growth. Joel and Melissa are a dynamic duo!”

Christine K.West Michigan Dermatology

Four values that make up our DNA.


We know where we’re heading in both long-term vision and strategy.


We are pursuing difficult things, which calls for courageous leadership.


We have the confidence to overcome obstacles with determination and sound decisions.


We are friendly, compassionate, and considerate of others.

The VSI Leadership process is how we approach desired outcomes – a clear vision, organized strategy, and thorough implementation. We use this process to bring structure to business and marketing goals.

VSI Consulting process: Vision, Strategy, Implementation

General Business and Marketing Consulting

What People Are Saying

We have been working with VSI for almost 2 years. They have helped us restructure our company in such a positive manner. I would recommend Melissa and her team to any business.

Brent GriffioenOwner, Servpro NE Grand Rapids | Ionia & Montcalm Counties | Big Rapids/Fremon

Exceptional leadership that is helping me improve my business. VSI Leadership helped clarify my organization’s purpose by building a strategy to accomplish long-term business objectives.

Bryan MeekhofOwner, Meekhof Electric

Company Playbooks

A custom plan of action to move forward in order to meet long-term goals and objectives.

Together We'll Uncover Your Vision.

Consulting and Marketing Services

And do the heavy lifting for you.

Explore Marketing Services

Let's talk. We can't wait to meet you.