KinetaCare Physiotherapy came to VSI Leadership to help launch their innovative physical therapy clinic. They needed a brand identity package and website, along with other marketing deliverables, to reach new patients.
VSI created a brand that is unique with a targeted message focused on custom movement solutions so that people can “move better”. These concepts were carried across the entire project.
Branding
Website Design & Video
Marketing Collateral
The process began by crafting logos and a brand book with bold colors, specific typography, and usage guidelines into a full branding package to extend to the website and all marketing deliverables.
We developed the theme of “movement” throughout the website with engaging photos inspiring people to live life to the fullest and keep moving. The Specialities page serves as a portfolio of treatment options. A What to Expect page with convenient tabs help patients understand a unique pricing philosophy with a straightforward price list. Testimonials establish social proof, and consistent call to action buttons drive patients to schedule appointments. Finally, we added videos to the blog, embedding YouTube videos on the website to personalize the business and bring an added comfort level to new patients.
Consistent branding was carried throughout all marketing collateral, including business cards, letterhead, patient forms, prescription pads, notecards, and envelopes.
