Project

World Resource Partners

The Challenge

World Resource Partners is a global supply chain management company that needed a brand refresh and website overhaul to communicate their message with a new image. 

The Solution

VSI crafted a new logo, brand guidelines, and a targeted message to give consumers confidence supported by their new tag line of “supply chain reliability in unreliable times.” 

Services

Branding

Website Design

Web Copy

SEO

Photography

Marketing Collateral

Branding

The process began by crafting logos and a brand book with bold colors, specific typography, and usage guidelines into a full branding package extending to the website and all marketing deliverables.

Web Copy, Photography, Web Design, and SEO

To boost search engine presence and increase web traffic, we overhauled the web copy. We clarified the messaging with keyword research and planning. We took headshots along with warehouse and product photos to help tell the story. The updated branding scheme was added to create a consistent, impressive look and feel.

Business Cards for the Global Team

The branding was carried through marketing collateral including business cards in 3 languages to unify teams across the U.S., Vietnam, and China.

“Melissa and her team took the time to both learn our business, share ideas for our digital footprint (and overall brand refresh) and most importantly listened to our needs as a small-medium sized business. VSI met all deadlines and overdelivered on their promises and offered great value in their output. World Resource Partners is a more than satisfied client. We consider VSI a key contributor and partner in our future success.”

Lee ParnhamDirector of Business Development, WRP