Equipping leaders and organizations to influence with greater purpose and impact.

Joel and Melissa Wayne
use leadership and marketing consulting to help organizations grow.

An outside, fresh perspective that can help identify roadblocks that prevent progress and find opportunity for greater influence and impact. With both leadership consulting and marketing consulting, it is a privilege to get to serve our clients. We value the fact that they trust us to have voice and speak into their vision, strategy, and implementation.

-Joel and Melissa Wayne

Joel and Melissa Wayne are leadership and marketing consultants that help organizations grow.


Invest in the organization’s future with long-term focus and goals.


Create an actionable plan to reach long-term goals.


Execute the plan for greater impact, change, and growth.

We are so happy having VSI Leadership by our side as we have navigated change and growth. Joel and Melissa are a dynamic duo!

Christine K.West Michigan Dermatology

Working with VSI Leadership has hands down made me a stronger, more effective leader. The leadership tools and framework that VSI has provided has brought much needed structure.

Scott Brookens, PresidentDutch Treat Foods

Joel does an excellent job facilitating meaningful discussion and engaging all personality types in the strategic planning process. Everyone on our team found this enjoyable and beneficial.

Patrick VanTuinen, PresidentWest Michigan Uniform

Early on while working with Melissa at VSI, it became very clear what a great asset she was to our team. Based on her many years of experience she was able to masterfully advise, guide and direct as we worked through multiple marketing products.

Lee Horning, PresidentAspen Ridge Investment Capital

Let's talk. We can't wait to meet you!