Case Study

Aspen Ridge Investment Capital

The Challenge

Aspen Ridge Investment Capital is an investment management firm based in West Michigan. They needed a brand identity package along with other marketing deliverables to reach potential investors.

The Solution

Create a brand that is extremely unique and a color palette that speaks to nature, strength, sustainability, and long-term wealth. A strategic approach to content development helped streamline the message across the entire project.

Services

Branding

Pitch Deck

Video

Website Design

Marketing Collateral

Branding

Over a 1-month period we crafted unique brand logos, colors, and themes into a full branding package so that a consistent look and feel could be carried through all marketing deliverables.

Pitch Deck

We developed a 72-page digital pitch deck to help secure funding that includes beautiful images and graphics. This Private Placement Memorandum details the investment opportunity and risks requiring collaboration with the legal team and other internal and external decision-makers.

Video

A collaborative storyboard was developed to ensure that marketing goals were being met. On-site video production at a local forest helped capture the essence of Aspen Ridge Investment Capital and give a visual understanding and connection to the heart of  their message. 

Video production
Website design

Website Design

Leveraging the beautiful branding elements as well as informative content, we created an engaging website. Aspen Ridge was introduced online with captivating photos and straight-to-the-point messaging for potential investors.

Marketing Collateral

A Quick Reference Guide was developed to serve as a summary sheet for potential investors to understand the direction of the firm in just a glance. Business cards completed the package to help connect with potential investors.

Early on while working with Melissa at VSI, it became very clear what a great asset she was to our team. Based on her many years of experience she was able to masterfully advise, guide and direct as we worked through multiple marketing products. This was all evidenced when we received our finished world-class products. Without Melissa and her ability to manage our given timelines while working through creative content and indirectly collaborating with our legal team, I am confident these projects would not have been completed on time. I look forward to working with Melissa again soon as she has become an invaluable and essential resource to Aspen Ridge Investment Capital.

Lee HorningAspen Ridge Investment Capital, President