Mobile Veterinary CT (MVCT)

The Challenge

Mobile Veterinary CT (MVCT) came to VSI Leadership as two founders with a unique business dream for providing diagnostic innovation for animal health in an unsaturated space.

The Solution

We were able to bring their dream to life with a brand identity package along with content development, truck wrap, print collateral, and website.



Content Development

Truck Wrap

Photo Shoot

Print Collateral

Website Design


The process began with a brand book complete with a well thought out logo design, colors, and fonts that extends to the website and all external marketing efforts.

Truck Wrap and Photography

A fully branded truck wrap serves as a mobile billboard for MVCT. Pulling the branding throughout a truck wrap makes the brand stand out while on the road and while servicing veterinary clinics in their parking lots. Once the wrap was complete, we introduced the MVCT truck with professional photography.

Content Development

A clear vision and brand platform was developed along with an understanding of the target audience. A tag line and text was carefully crafted for consist messaging on the website and print collateral. 

Web Design

MVCT desired a website that was friendly and welcoming (rather than a cold clinical approach) giving visitors easy access and understanding of this innovative mobile unit. Visitors can discover more about the team at MVCT, ‘How It Works’, and ‘When To Call’. With an approachable, friendly website, MVCT is positioned to show veterinarians that high-end diagnostic equipment for animal health is convenient, accessible, and affordable.

Melissa wonderfully choreographed, led, and guided us though the arduous task of building and marketing our not-yet-up-and-running business. She created our brand guidelines, logo, website, marketing tools (truck wrap, letterhead, business cards, marketing packet). She did it all! She had great thoughts and ideas and was also willing to listen to our concerns and incorporate ideas that we had, as well. She was very professional, responsive and great fun to work with. We will keep her on speed dial.

Dawn BrewtonDirector of Operations/Co-Owner, MVCT