Case Study

Mobile Veterinary CT (MVCT)

The Challenge

Mobile Veterinary CT (MVCT) came to VSI Leadership as two founders with a unique business dream for providing diagnostic innovation for animal health in an unsaturated space.

The Solution

We were able to bring their dream to life with a brand identity package along with content development, truck wrap, print collateral, and website.

Services

Branding

Content Development

Truck Wrap

Photo Shoot

Print Collateral

Website Design

Branding

The process began with a brand book complete with a well thought out logo design, colors, and fonts that extends to the website and all external marketing efforts.

Brand Guidelines mockup to give businesses marketing direction.

Content Development

A clear vision and brand platform was developed along with an understanding of the target audience. A tag line and text was carefully crafted for consist messaging on the website and print collateral. 

Truck Wrap & Photo Shoot

A full branded truck wrap serves as a mobile billboard for MVCT. Pulling the branding throughout a truck wrap makes the brand stand out while on the road and while servicing veterinary clinics in their parking lots. Once the wrap was complete, we introduced the MVCT truck with professional photography.

Print Collateral

The next step was to create consistent branding throughout all marketing collateral, including a presentation folder with explanatory inserts. The contents include an intro letter from the overseeing doctors to potential veterinarian clients as well as inserts that parallel the website content. A rack card serves a quick summary that veterinarians can keep on hand for urgent calls, and business cards with key contact details to drive customers.

Website Design

MVCT dreamed of a website that was friendly and welcoming (rather than a cold clinical approach) giving visitors easy access and understanding of this innovative mobile unit. Visitors can discover more about the team at MVCT, ‘How It Works’, and ‘When To Call’. With an approachable, friendly website, MVCT is positioned to show veterinarians that high-end diagnostic equipment for animal health is convenient, accessible, and affordable.

Melissa wonderfully choreographed, led, and guided us though the arduous task of building and marketing our not-yet-up-and-running business. She created our brand guidelines, logo, website, marketing tools (truck wrap, letterhead, business cards, marketing packet). She did it all! She had great thoughts and ideas and was also willing to listen to our concerns and incorporate ideas that we had, as well. She was very professional, responsive and great fun to work with. We will keep her on speed dial.

Dawn BrewtonMVCT, Director of Operations/Co-Owner